Perhaps because of all the hype I expected so much more from this exhibition. It's basically just showcasing Hello Kitty merch from the past in 2 small rooms. 1 room with a video projector of HK adverts and then some giant HK stuff to take photos next to. No real explanation about the founder, who manages HK now and what's next for HK. It's all shown in quite a tacky way, with pop-up posters. Not what you would expect from such an expensive exhibition in a fancy museum. 

The only interesting part was the illustrations of HK done by different artists. 

AND then there's the gift shop....with a queue of over an hour to get into just that...and lots of signs which say ONLY 30 items can be purchased per person. Lol, so it's for hardcore fans and most of can just skip it.